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Hospitality & Tourism

Hospitality & Tourism

Travel and Tourism Public Relations

Travel and Tourism Public Relations

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    Travel and Tourism Public Relations gives a global perspective on the public relations and introduces the readers to the travel and tourism industry. It talks about the transportation and its relationship with the public relations and discusses the prospects of public relations as a tool of marketing in the tourism industry. The book also talks about the impact of public relations and media on the tourism sector. Also discussed in the book is the awareness public relations create for the travel destinations, the ways to manage communication in a challenging situation, public relations at hotels, the challenges that come up in the management of tourists and the future of the travel and tourism industry.

  • Author(s) Bio

    Merly Fiscal-Arjona, MAT, Ph.D., Associate Professor IV of Laguna State Polytechnic University, Siniloan,Campus, Siniloan Laguna, Philippines. She graduated from the Laguna State Polytechnic University, Siniloan, Campus, with the Degree of Master of Arts in Teaching, Major in Technology and Home Economics. She took her Doctor of Philosophy Major in School Leadership and Management in St. Dominic Savio College, Caloocan, City. Her professional experience includes an assessor in different Hotel and Restaurant Competency in TESDA. She was also the former Dean of the College of Hospitality Management and Tourism, Siniloan Campus, Siniloan, Laguna, Philippines. She is an active member of Association of Administrators in Hospitality Hotel and Restaurant Management Educational Institution (AAHRMEI) and many more. She has attended seminars and trainings in Hotel and Restaurant Management and member of several professional organizations, At present, her greatest joy at the moment is to share her knowledge, expertise and give prestige to her students.