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Journalism and Mass Communication


Encyclopedia Of Journalism And Mass Communication

Encyclopedia Of Journalism And Mass Communication

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    This volume traces the historical development of print, broadcasting, public relations, and advertising and their impact on society, while examining the rapid growth and development of the Internet. It introduces readers to inventors, patents, copyright regulations, screenplay formats, national media regulation laws, and careers in the media industry. At the same time, the course explores how the media reflects and inspires cultural, political and ethical norms, with an emphasis on different storytelling techniques based on audience and communication style. The volume also explores the role of mass media in creating for audiences. The purpose of this volume is to introduce the reader to the principles, concepts, policies and practices of the mass media industry (broadcast, internet, print, and digital communications) and related advertising and public relations industries. Regulations, global impacts and changes are also discussed.

  • Editor(s) Bio

    Dr. Anil Kumar Rai is currently Professor in Mass Media - Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya, Wardha (Maharashtra) since 07th July 2009 to till date. He holds Ph.D. in Journalism and Mass Communication from Berhampur University, Berhampur, Orissa. He has been Pro-Vice-Chancellor - Mahatma Gandhi Central University, Motihari, District - East Champaran, Bihar since 29th October 2018 to 17th December 2019. He has also been Vice-Chancellor (I/c) - Mahatma Gandhi Central University, Motihari, District - East Champaran, Bihar since 15th November 2018 (A/N) to 13th April 2019 (F/N). He has attended several positions at different institutions. He has attended Leadership for Academicians Program (LEAP) of Ministry of Human Resource Development (MHRD), New Delhi organized by Banaras Hindu University (BHU), Varanasi, Uttar Pradesh in collaboration with Nanyang Technological University (NTU), Singapore held at Varanasi, Uttar Pradesh (India) from 23rd September 2019 to 6th October 2019; and Singapore from 8th October 2019 to 12th October 2019. He has received several honour/ awards. He has authored and published several books and research papers in national and international publications.