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This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and poli..
This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and poli..
This book explores the impact of digital transformation on traditional business practices and strategies for adaptation. Topics include digital tools,..
This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategie..
This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience ..
"Entrepreneurial Challenges and Opportunities in Emerging Markets" plays a very important role in Business Management, Marketing and Trade as well as ..
This book examines the critical role of corporate training in enhancing employee skills, productivity, and job satisfaction. Designing effective train..
This book explores how technology drives efficiency across industries through automation, data analysis, and process optimization. Including IoT, AI, ..
Understanding data is foundational for effective marketing strategies. This volume introduces descriptive statistics and hypothesis testing using R, w..
Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in m..
Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores the..
Understanding patterns over time and associations between products is crucial for modern marketing. This volume covers repeated measures models for ti..
Modern workplaces are evolving rapidly, requiring innovative approaches to management that prioritize productivity, collaboration, and employee well-b..
Human Resource Management (HRM) and Organizational Behavior (OB) are critical for leveraging the human element in organizations. This book examines mo..
In today's rapidly evolving digital landscape, organizations are increasingly vulnerable to various threats and disruptions that can significantly imp..
The objective of this book is to provide a comprehensive guide for businesses looking to optimize their technology organization. Written by industry e..