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Environmental awareness has shifted consumer behavior toward more sustainable accommodation choices, with ecolodging emerging as a preferred option for conscious travelers. Ecofriendly operations not only reduce environmental impact but also strengthen brand identity and market differentiation. EcoLodging and Consumer Preferences explores the design, management, and marketing of environmentally responsible accommodations. The book discusses green certifications, energy efficiency, and waste reduction practices, alongside consumer motivations and perceptions of sustainability. It also examines pricing, brand loyalty, and storytelling in ecotourism. With datadriven insights and global examples, it provides practical strategies for balancing profitability and environmental responsibility in hospitality management.
