Innovation in Marketing

  • Publication Year: 2018
  • ISBN: 9781773610160
  • Price: $150
  • Publisher: Society Publishing
  • Binding Type: Hardcover

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The focus of this book is to equip prospective, budding, and existing marketers with all the necessary knowledge on how they can marry innovation and marketing in order to improve results. We appreciate the fact that most marketers out there are in the hunt for information on innovation. It is for this reason that this book came to existence. All content found here is beneficial to marketers in the sense that it directs them towards the modern trends of innovation. The author of this book has a rich background in marketing. This means that all content in the book is justified from a professional point of view.

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Jonah is Master of Business Admisnistration from the University of the East, Manila Philippines. She's an Entrepreneur and hands-on with her own business for more than 10 years and has over 4 years of experience in teaching in several universities and colleges for Economics, Financial Management, Marketing, Management, Human Resource Management and Strategic Management. Currently she's a Course Content Developer and a mentor for the first Online University in the Philippine. She has designed and developed business subjects such as: Management Accounting (for Graduate Studies); Math of Investment, Economics, and Marketing Management (for undergrad); Fundamentals of Accounting and Organizational Management (for SHS).