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Research Methods for Modern Business Environment

  • Publication Year: 2018
  • ISBN: 9781773613000
  • Price: $160
  • Publisher: Society Publishing
  • Binding Type: Hardcover

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This text offers a comprehensive, accessible, engaging introduction to the environment of business with a unique, integrated focus on ethical theory and decision -making and on the global context in which modern businesses operate, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. The book is a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.

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Dr Surbhi Jain is the head of Academics at Regenesys Institute of Management. She has a PhD (management) and an MBA (Marketing and HR). She has over 10 years of experience. She reads voraciously and writes eclectically. She has published a book on Business communication and that is now a prescribed textbook for Mumbai university management course. She is currently authoring a book on Change management. This is in addition to 4 international research papers and 3 international case studies that she has published within the last 4 years. She has supervised 137 MBA students over the last 10 years for their research dissertations and 6 students are writing their doctoral thesis under her guidance. She believes in encouraging young individuals to see the beauty and potential that is within them and encouraging deep love and respect for others and the environment.

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